Hello, we are The Card Queen.

Founded by greeting card consultant and industry expert Adriana Lovesy, known in the industry as “The Card Queen,” The Card Queen is a boutique consultancy and agency for ambitious greeting card, gift and creative brands.

We know what it takes to turn great creative ideas into commercially successful products. From shaping collections and getting retail-ready to developing wholesale strategy, driving sales, providing representation, supporting licensing and creating new opportunities in the UK and internationally, we work alongside our clients to make things happen.

Greeting cards are at the heart of what we do, with Adriana leading our greeting card consultancy and agency work. Our expertise also extends into the wider gift and lifestyle sector through LOVESY Brands, our dedicated gift and corporate arm, led by our gift industry specialist Vienna. Together, our team brings practical knowledge, valuable contacts and real commercial experience across cards, gifts and creative products.

Being a boutique agency means we can work closely with every client, offering personal, honest and commercially focused support. We bring industry knowledge, practical experience and a hands-on approach tailored to each brand and its ambitions.

Whether you’re an emerging creative business ready to take the next step, an established brand looking for fresh opportunities, or a company seeking specialist industry expertise, we’re here to help you grow with clarity, confidence and commercial purpose.